Outdoor advertising including billboards, street pole ads, street light ads, and the like are the most popular form of advertising. The global market for outdoor advertising is projected to reach $30.4 billion by 2010, which clearly shows a growing medium of advertising. This lucrative industry is where Dignity Boards operates in, but with a difference- trying to alleviate poverty by employing some of the 23% of unemployed people in South Africa
Coming from an extensive background in marketing and sales Estelle Venter (43), founded Dignity Boards on the premise of serving two purposes: a) providing employment to street beggars and the homeless and b) providing a unique advertising offering to brands so they can advertise their products as well as contribute to the social upliftment of South Africa

Outdoor advertising including billboards, street pole ads, street light ads, and the like are the most popular form of advertising. The global market for outdoor advertising is projected to reach $30.4 billion by 2010, which clearly shows a growing medium of advertising. This lucrative industry is where Dignity Boards operates in, but with a difference- trying to alleviate poverty by employing some of the 23% of unemployed people in South Africa
Coming from an extensive background in marketing and sales Estelle Venter (43), founded Dignity Boards on the premise of serving two purposes: a) providing employment to street beggars and the homeless and b) providing a unique advertising offering to brands so they can advertise their products as well as contribute to the social upliftment of South Africa