Kerryne Neufeldt - iSlices

After working tirelessly for more than seven years, South African entrepreneur Kerryne Neufeldt is storming the US$160 billion global beauty market with her patented cryogel eye-care product. In the process, she’s turning the cosmetics company that she started in her backyard into a multi-million dollar enterprise. Some people might celebrate this type of success with a relaxing trip to the spa. But Kerryne, a born marketer, would never visit a spa or salon without converting it into a sales opportunity. Working from the ground up as both scientist and CEO – on research and development, raising funds, scalable manufacturing, and sales and distribution – Kerryne has used her natural market instincts to turn a shelved technology into a truly unique product with global potential. Her company iSlices currently produces an innovative, cryogel eye pad, which slowly releases active ingredients to the skin to combat a wide range of eye irritations. Though her product eyeSlices® is stocked in hundreds of spas and salons in five different countries, Kerryne is not yet ready to sit back, relax, and close her eyes: with aims to turn iSlices into the next Oil of Olay, she is hard at work on a new line of branded products and has imminent plans to expand her distribution to retail giant Boots UK.

Kerryne Neufeldt - iSlices

After working tirelessly for more than seven years, South African entrepreneur Kerryne Neufeldt is storming the US$160 billion global beauty market with her patented cryogel eye-care product. In the process, she’s turning the cosmetics company that she started in her backyard into a multi-million dollar enterprise. Some people might celebrate this type of success with a relaxing trip to the spa. But Kerryne, a born marketer, would never visit a spa or salon without converting it into a sales opportunity. Working from the ground up as both scientist and CEO – on research and development, raising funds, scalable manufacturing, and sales and distribution – Kerryne has used her natural market instincts to turn a shelved technology into a truly unique product with global potential. Her company iSlices currently produces an innovative, cryogel eye pad, which slowly releases active ingredients to the skin to combat a wide range of eye irritations. Though her product eyeSlices® is stocked in hundreds of spas and salons in five different countries, Kerryne is not yet ready to sit back, relax, and close her eyes: with aims to turn iSlices into the next Oil of Olay, she is hard at work on a new line of branded products and has imminent plans to expand her distribution to retail giant Boots UK.