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Tuesday, 21 November 2017 13:47

Partner Profile | DUO Marketing + Communications

DUO Marketing + Communications (DUO) was founded in March 2004 as a specialist tech PR and digital marketing agency. Our mission is to be the complete PR and marketing partner to tech companies – both locally and in sub-Saharan Africa (South Africa, Kenya and Nigeria). We serve B2B customers on all scales, from Vox Telecom, Entersekt, redPanda Software and SA Qlik to smaller entrepreneurial businesses such as 1Stream.

We continue to grow from strength to strength in terms of client acquisitions, people and solutions for our clients. We are a profitable, stable agency and compliant with the government legislation for Black Economic Empowerment (BEE) procurement.

We are members of the Plexus Group, joining 21 global B2B tech PR agencies across the world to share best practices, tools and reporting methodologies.

We have a team of just under 20 highly skilled PR and digital marketing professionals, located in our two offices. Our teams are split evenly across Johannesburg and Cape Town to serve our client base.

Depth of knowledge is imperative to our business efficiency and as such, we allocate three individual team members to each client account: a strategist, client manager and journalist writer to ensure consistency and knowledge retention on all of our clients. Tactics would typically include a combination of traditional and digital elements to ensure our communication goals meet the client's business objectives.

We are all a little bit “geek” at DUO. We understand and love the impact technology has on businesses and consumers. We are bound by a strong code of conduct which supports the collective and we pride ourselves on a wholesome, hardworking tribe of individuals who most often under promise and over deliver.

DUO’s plans for the next 5 years

Our industry is changing, as traditional PR services and digital marketing become more integrated and focussed on ROI.  It is a journey we embarked on in 2014, and our commitment to increasingly deliver more integrated services.  We believe that measurability, agility and accountability are critical to demonstrate ROI for PR and digital services and we are investing in people, technologies and tools that will make this the standard for our clients.

In addition, we pride ourselves on bringing strong consultative thinking to our clients and will continue to develop our team to ensure that we stay ahead of the traditional PR service offering.

DUO Website: http://www.duomarketing.co.za/

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