Biscotti Biscuits manufactures and supplies biscuits to corporates and retailers throughout South Africa.
Bheki acquired Biscotti in 2000, offering wire-cut biscuits, individually wrapped in foil packaging. Packing biscuits in skillets is not standard practice in the South African market, so Biscotti’s main competitors are imported premium brands such as Merba.
The company signed a contract to supply South African Airways in 2004 and started supplying private label biscuits to Pick n Pay in 2009. It has listed products with Massmart, and developed a new product in 2014.
Born with an entrepreneurial spirit, Bheki grew up in numerous townships along the coast of KwaZulu-Natal. He graduated with a BSc Eng (Hons) in Chemical Engineering in 1993 and completed an MBA at the University of Cape Town in 2000. He worked at Discovery Health as an operations executive, heading up a team of 400 in the Centurion service centre. During his six years at Discovery, he led strategic projects, such as ISO accreditation and establishing the service centre in Port Elizabeth. Bheki also managed teams in manufacturing at Tongaat Hulett, as well as in financial services at Capital One, First National Bank and the African International Advisors.