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Carlo Gonzaga

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Entrepreneur
Carlo Gonzaga
Company
Taste Holdings
Industry
Franchising
Website
Year Selected
2007
Jobs at selection
26
Jobs 2017
394
Revenue Increase 2011 - 2012
30%
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Company Snapshot
Carlo Gonzaga is the founder and CEO of Taste Holdings Limited, a vertically integrated consumer-brand holding company.  Having completed a postgraduate law degree, Carlo became a franchisee of a pizza franchise for four years before selling his share.

In September 2000, at 26 years old, he founded a home-grown pizza delivery concept called Scooters Pizza, and grew that into the second largest pizza chain in South Africa. Today, 13 years later, Taste Holdings is listed on the Johannesburg stock exchange and has more than 620 outlets in South Africa and five other countries, across five brands. 

Taste focuses on brands that appeal to value-oriented consumers in the low to middle income categories.  It has operations in jewelry and food, and manufactures and distributes directly to franchisees in both segments.

Taste has grown revenue at 54% every year for the last seven years, and last year had total sales of R1.4 billion.  Carlo was selected as an Endeavor Entrepreneur in 2007 and currently serves on the board of Endeavor South Africa.